Did you ever feel like your business could use a makeover? Does your brand need a fresh look? Maybe your goals, vision or mission statement no longer match your current brand image. Expansion over the years, business growth, the penetration of different markets, the need to stay up-to-date with the latest trends, the need to cater to the ever-changing needs of the audience – these are all powerful reasons why you might need to consider rebranding.
If you are ready to redefine your brand or you are not sure if it’s the right time for it, these next few lines should help you simplify your decision.
#1: Your Brand Doesn’t Reflect Your Vision Anymore
We are now strictly referring to the name of your brand, the one you picked a few years ago with great enthusiasm and lots of positive vibes. The name might have simply outgrown the brand, or you may need to reinvent yourself and leave a negative incident behind or let people kknow you have started a new collaboration with a big name in the industry.
#2: You Are Ashamed Of The Way Your Business Cards Look
Some managers tend to cringe when handing out their business card to potential clients and business partners.
Also, your website might look dissatisfying to you now, or it hasn’t been updated properly in years. The lack of originality and that missing spark that can draw the attention of visitors are reasons enough to decide it is time for a change.
Carefully assess your identity from a corporate point of view and decide if your presence is outdated or could use some tweaking.
Also, you may have been recently involved in a scandal concerning your company, products or services, and you are struggling to leave everything behind and turn over a new leaf. You will need to focus on regaining the trust of your old clients, and rebranding might be just what you need.
#3: You Don’t Stand Out From The Crowd
Namely, out of the sea of competitors you have in your industry. You will need to become more competitive and powerful in relation to your main adversaries. By coming up with new value propositions, you should manage to become more visible and offer enhanced solutions to your customers. As someone who likes to play at online casinos for real money, you may have noticed just how many virtual casinos you can choose from every time you feel like playing slots, poker or roulette. While most casinos tend to blend in and lose their true identity or they have no unique element to begin with, some manage to draw the attention of the crowd through various means. Their brand elements, designs that are easy to recognize and rewarding benefits players joining them can enjoy are all potential reasons why some casinos are stronger and more successful than others.
#4: You Have Lost Your Clarity
If your website design or the actual design of your brand or logo is confusing, or you cannot find your narrative anymore, it might also be time to make a change. Your public should be able to clearly understand what your message is or what is the added value you are trying to bring into their life. The more complex and hard to understand your brand is, the more problems you are going to have. Consider rebranding as an immediate solution and make sure you choose professional help from experts in the field of marketing.
#5: Your Strategy Has Changed
It is completely normal to grow as a business over the years and feel the need to change your strategies and original plans, goals, mission statement, vision and corporate culture.
Goals change in 5, 10 or 20 years, and the public expects to see these changes reflected in your company brand. Taking advantage of a series of market opportunities or technological changes will also inevitably lead to a change in the business model. This change should be reflected in your new brand image as well.
If you feel like you have outgrown your brand or you have encountered unforeseen success you would like to express in a visible manner, rebranding is also a viable solution for you. You may need to bid your old brand goodbye and start embracing your higher level brand. To join the competition with higher-tier brands, it’s often necessary to leave your old brand behind. New mergers and acquisitions are also reasons why you should opt for rebranding.